Project Type: Spec Packaging Design Concept
Brand: KAYALI-inspired fragrance packaging
Scope: Box design, gift set layout, typography, color palette, product storytelling, fragrance layering insert
Tools: Photoshop, Illustrator, mockup editing
Disclaimer: Concept work only. Not affiliated with or commissioned by KAYALI.

1. KAYALI Vanilla Oud 28 — Luxury Sleeve Box Concept

Design direction:
A deep mocha-brown rigid perfume box with soft gold foil detailing, inspired by vanilla, amber, oud, and warm resin tones. The front panel uses a minimal KAYALI-style diamond frame with the scent name centered in elegant serif typography.

Key packaging elements:

Matte chocolate-brown base
Gold foil logo and border
Embossed diamond pattern on the side panels
Cream inner tray
Small note card explaining fragrance layering pairings

Portfolio description:
A luxury fragrance packaging concept designed around warmth, depth, and Middle Eastern scent layering. The visual system uses restrained gold foil, rich gourmand color cues, and faceted geometric detailing to reflect KAYALI’s premium fragrance identity.

2. KAYALI Eden Lychee Bloom — Limited Edition Gift Set

Design direction:
A playful but still premium gift set using translucent pink, coral, and soft champagne tones. The outer box has a glossy fruit-inspired gradient, while the inner tray displays a 50ml bottle, travel spray, and layering card.

Key packaging elements:

Pink-to-coral gradient sleeve
Gloss UV fruit pattern
Champagne foil typography
Die-cut window shaped like a gemstone/facet
Insert card: “Layer with Vanilla / Musk / Citrus”

Portfolio description:
A limited-edition gift set concept that balances KAYALI’s luxury cues with a brighter, social-media-friendly fragrance story. The design focuses on fruity freshness, feminine energy, and shelf impact while keeping the brand’s faceted visual language intact.

3. KAYALI Discovery Layering Kit — Mini Perfume Set

Design direction:
A compact discovery kit built around KAYALI’s fragrance-layering concept. Each mini fragrance has its own color-coded slot, with a fold-out guide showing recommended scent combinations.

Key packaging elements:

Rigid magnetic box
Four mini perfume slots
Color-coded fragrance labels
Fold-out layering guide
Minimal black exterior with metallic accents
Inside lid message: “Create your own scent story”

Portfolio description:
A discovery kit concept designed to make fragrance layering easier and more educational. The packaging system combines luxury presentation with user guidance, helping customers explore scent combinations while reinforcing KAYALI’s core brand idea of personal fragrance expression.

Samsung Galaxy A Series Launch Activation

Experiential Booth Concept | Philippines | 2019–2020

This project was developed as a launch activation concept for Samsung’s Galaxy A Series in the Philippines, a device line positioned for a younger, budget-conscious market looking for strong everyday performance, stylish design, and accessible smartphone features.

The concept focused on creating a bright, playful, and highly visible outdoor experience that translated the campaign message, “Discover Your Awesome,” into a physical brand environment. The design used bold blue structures, colorful flowing graphics, oversized abstract shapes, and Samsung-branded product pedestals to create an energetic installation that could attract foot traffic in high-visibility public spaces such as BGC and mall/open-air event areas.

The activation was designed to support product discovery, hands-on interaction, photo opportunities, and brand recall. Each display pedestal was planned to showcase a Galaxy A device, allowing visitors to experience the phone while surrounded by a colorful campaign environment aligned with Samsung’s youthful visual language.

Design Direction

The visual approach was inspired by the Galaxy A Series campaign assets: bright gradients, flowing ribbons, geometric shapes, dotted patterns, and a clean tech-forward blue palette. The goal was to make the booth feel approachable, fun, and premium without making it feel too formal or intimidating.

The booth design included:

Large branded backdrop with layered organic shapes
Product display pedestals for hands-on phone interaction
Colorful ribbon graphics inspired by the campaign key visual
Outdoor-friendly open layout for easy crowd flow
Photo-friendly structure for social media sharing
Samsung branding integrated across the display units

Project Context

This concept was approved during the proposal stage but was not carried through to final production under my team. A very similar direction was later executed through another agency, which made the concept personally significant as one of my stronger approved activation ideas from that period.

Rather than presenting this as a completed event build, I am including it as an approved concept and 3D visualization study that shows my ability to translate campaign artwork into a practical branded environment for live activation.

My Role

I worked on the booth concept, visual direction, layout planning, and 3D visualization. The goal was to turn Samsung’s 2D launch campaign into a physical experience that could work for public engagement, product display, and event photography.

Key Takeaway

This project represents my experience in creating client-approved activation concepts for major consumer brands, especially where the challenge is to balance brand guidelines, product visibility, event practicality, and visual impact within a compact physical space.

Campaign Graphics, Event Branding & 2D Visual Design

Approved Brand Visuals for Corporate, Retail, Product, and Event Campaigns

This collection features selected 2D graphic design work created for client campaigns, internal events, product activations, brand launches, and corporate engagement programs.

The projects span pre-pandemic and early post-pandemic work, covering campaign key visuals, event logos, promotional graphics, product launch themes, booth graphics, and branded visual systems. Many of these designs were created as approved campaign directions used across event environments, presentations, booths, digital displays, and marketing collaterals.

For this portfolio update, I revisited the original approved designs and refreshed their visual presentation to align with a stronger 2026 creative standard. The approved copy, brand direction, colour identity, and campaign messaging were retained, while the design treatment was enhanced through cleaner composition, stronger typography, richer lighting, improved depth, better material effects, and more polished visual hierarchy.

Project Scope

The selected works include:
Campaign key visuals
Event logos and title treatments
Product launch graphics
Corporate event branding
Internal engagement campaign visuals
Mall activation graphics
Booth and stage screen graphics
Promotional headers and backdrops
2D-to-3D styled visual treatments
Branded digital and print-ready layouts

Design Approach

Each design was created to make the campaign message clear, memorable, and visually strong. The main goal was to translate approved brand direction into graphics that could work across multiple event and marketing touchpoints.

Some designs leaned into bold entertainment-style typography, metallic effects, and high-impact event visuals. Others required cleaner corporate branding, product-focused

layouts, or bright consumer campaign graphics. The common thread across the work was creating visuals that could attract attention quickly while still staying aligned with the brand and campaign objective.

For corporate campaigns, I focused on clarity, professionalism, and strong visual structure. For product and retail campaigns, I used more energetic colour, movement, and promotional styling. For event and activation graphics, I pushed the visuals to feel more immersive, expressive, and suitable for large-format display.

Key Responsibilities

My work included visual concept development, typography, layout design, logo treatment, campaign styling, image compositing, colour direction, graphic asset preparation, and adaptation of approved branding across different formats.

I worked with existing brand assets, approved campaign copy, logos, product visuals, and event themes, then developed them into polished visual directions that could support presentations, activations, stage designs, booth graphics, and promotional materials.

Outcome

These projects demonstrate my ability to create campaign visuals that are flexible, brand-aware, and suitable for both digital and physical applications. The work shows experience across corporate events, retail activations, product launches, internal campaigns, and promotional design.

This body of work reflects my strength in combining graphic design, brand storytelling, typography, layout, and campaign thinking to create visuals that support real marketing and event objectives.