Project Type: Spec Packaging Design Concept
Brand: KAYALI-inspired fragrance packaging
Scope: Box design, gift set layout, typography, color palette, product storytelling, fragrance layering insert
Tools: Photoshop, Illustrator, mockup editing
Disclaimer: Concept work only. Not affiliated with or commissioned by KAYALI.
1. KAYALI Vanilla Oud 28 — Luxury Sleeve Box Concept
Design direction:
A deep mocha-brown rigid perfume box with soft gold foil detailing, inspired by vanilla, amber, oud, and warm resin tones. The front panel uses a minimal KAYALI-style diamond frame with the scent name centered in elegant serif typography.
Key packaging elements:
- Matte chocolate-brown base
- Gold foil logo and border
- Embossed diamond pattern on the side panels
- Cream inner tray
- Small note card explaining fragrance layering pairings
Portfolio description:
A luxury fragrance packaging concept designed around warmth, depth, and Middle Eastern scent layering. The visual system uses restrained gold foil, rich gourmand color cues, and faceted geometric detailing to reflect KAYALI’s premium fragrance identity.
2. KAYALI Eden Lychee Bloom — Limited Edition Gift Set
Design direction:
A playful but still premium gift set using translucent pink, coral, and soft champagne tones. The outer box has a glossy fruit-inspired gradient, while the inner tray displays a 50ml bottle, travel spray, and layering card.
Key packaging elements:
- Pink-to-coral gradient sleeve
- Gloss UV fruit pattern
- Champagne foil typography
- Die-cut window shaped like a gemstone/facet
- Insert card: “Layer with Vanilla / Musk / Citrus”
Portfolio description:
A limited-edition gift set concept that balances KAYALI’s luxury cues with a brighter, social-media-friendly fragrance story. The design focuses on fruity freshness, feminine energy, and shelf impact while keeping the brand’s faceted visual language intact.
3. KAYALI Discovery Layering Kit — Mini Perfume Set
Design direction:
A compact discovery kit built around KAYALI’s fragrance-layering concept. Each mini fragrance has its own color-coded slot, with a fold-out guide showing recommended scent combinations.
Key packaging elements:
- Rigid magnetic box
- Four mini perfume slots
- Color-coded fragrance labels
- Fold-out layering guide
- Minimal black exterior with metallic accents
- Inside lid message: “Create your own scent story”
Portfolio description:
A discovery kit concept designed to make fragrance layering easier and more educational. The packaging system combines luxury presentation with user guidance, helping customers explore scent combinations while reinforcing KAYALI’s core brand idea of personal fragrance expression.
Samsung Galaxy A Series Launch Activation
Experiential Booth Concept | Philippines | 2019–2020
This project was developed as a launch activation concept for Samsung’s Galaxy A Series in the Philippines, a device line positioned for a younger, budget-conscious market looking for strong everyday performance, stylish design, and accessible smartphone features.
The concept focused on creating a bright, playful, and highly visible outdoor experience that translated the campaign message, “Discover Your Awesome,” into a physical brand environment. The design used bold blue structures, colorful flowing graphics, oversized abstract shapes, and Samsung-branded product pedestals to create an energetic installation that could attract foot traffic in high-visibility public spaces such as BGC and mall/open-air event areas.
The activation was designed to support product discovery, hands-on interaction, photo opportunities, and brand recall. Each display pedestal was planned to showcase a Galaxy A device, allowing visitors to experience the phone while surrounded by a colorful campaign environment aligned with Samsung’s youthful visual language.
Design Direction
The visual approach was inspired by the Galaxy A Series campaign assets: bright gradients, flowing ribbons, geometric shapes, dotted patterns, and a clean tech-forward blue palette. The goal was to make the booth feel approachable, fun, and premium without making it feel too formal or intimidating.
The booth design included:
- Large branded backdrop with layered organic shapes
- Product display pedestals for hands-on phone interaction
- Colorful ribbon graphics inspired by the campaign key visual
- Outdoor-friendly open layout for easy crowd flow
- Photo-friendly structure for social media sharing
- Samsung branding integrated across the display units
Project Context
This concept was approved during the proposal stage but was not carried through to final production under my team. A very similar direction was later executed through another agency, which made the concept personally significant as one of my stronger approved activation ideas from that period.
Rather than presenting this as a completed event build, I am including it as an approved concept and 3D visualization study that shows my ability to translate campaign artwork into a practical branded environment for live activation.
My Role
I worked on the booth concept, visual direction, layout planning, and 3D visualization. The goal was to turn Samsung’s 2D launch campaign into a physical experience that could work for public engagement, product display, and event photography.
Key Takeaway
This project represents my experience in creating client-approved activation concepts for major consumer brands, especially where the challenge is to balance brand guidelines, product visibility, event practicality, and visual impact within a compact physical space.